The mini-ethnography

This page is the result of an ethnographic project starting on November 2021 and continuing to the present day. In this project the aim is to explore the practice of memory sharing of the past London in Facebook groups and to understand the relation between sensorial experience and memories construction through those digital means.

Over the time of the last six months, I have been present, first as a passive member of 10 Facebook communities of remembering, and later as an active one. Over the passing of time, I have conducted more than 40 interviews with around 15 participants. Most of them belonged to these communities, some as as members, and others as admins. There was also a small percentage of the participants who didn't form part of any online community for comparison purposes. The information in the map includes testimonies and anecdotes of the 11 participants. During those interviews, several methods have been employed: from memory sharing through chats, to walks around London, videocalls, and photo elucidation. The visual material from the communities has been an unvaluable asset for the participants and myself to talk about their memories in London.

The methodological approach was for the most part of the ethnography, virtual and sensory. However, there was in all moment an engagement with the context outside digital media with the participants. The mixed and adaptable methodological approach followed different notions of Rhys-Tylor (2020), Boelstorff (2012), Knox (2018), Miller (2011) and Pink (2016) methodological and theoretical approaches to their own ethnographies which in a way or another shared common characteristics with this project.


The communities

I call Facebook communities of memory sharing to a wide variety of virtual communities in this social network media that gather people around a particular location and the past history of it. In these communities, visual material is shared and commented. This material consists in personal or archive images that depict images evocative of the London of the past.

The image above is an early mapping of these communities during the ethnography. These communities are connected and share members among each other. They go from more general communities around London or England to local groups around neighborhoods and schools.

The name of the communities had been concealed for the sake of anonymity. The numbers of members are approximate.


This ethnography is the story of a journey through this communities, and a moment of encounter between generations. This journey culminated in the creation of a map with the help of all participants. This map reflects on the results of the ethnography, locating and analyzing the ways those communities engage with memories, their system of values as groups and the role of the senses and digital media in remembering.



All the images in this project are voluntarly shared by members of those communities.